Mobile and Internet continues to accept programmatic advertising where advertisers/brands buy advertising inventory on popular platforms like Google AdSense which is sold on a per-impression basis.
How much money do publishers make?
How much money does Google AdSense make?For every 100 cents spent by the advertiser, the publisher makes 68 cents and Google keeps the rest.
Google AdSense has dominated the programmatic advertising market with a global share of 80%, followed by Bing, LinkedIn and Twitter.
Media Relations is another popular choice of new-age companies, especially Fortune 500 ones like Apple, Samsung, Amazon, Nestle and Microsoft wherein a team of media professionals (in-house or agency) works with print, publishing and news outlets on behalf of Corporations. This generally includes updating them on expansion plans, new product launches, mergers and acquisitions, crisis management, etc. Media Relations had initially been more offline as mainly newspapers and TV channels were part of this. But, now after the mobile, internet and digital penetration they have a significant impact in the online ecosystem too.
Popular formats and best practices include press release, news release, media release, press statement or video statement.
Public Relations was a term coined in the early 1900s by Ivy Ledbetter Lee, who is also known as the founder of modern public relations. He is best known for his association with Rockefeller family that owns one of world’s biggest oil companies.
To this day public relations continue to be a part of any company’s marketing arsenal which mainly involves
- Defining Company’s vision/mission for the greater good of the society
- Undertaking research and development to solve serious problems
- Lastly, showing 100% commitment by the Company, their departments and leadership team towards its shareholders and the public
Finally, communicating these values and principles to press and people as and when required.
Influencer Marketing means all your Instagram models, YouTube artists and Facebook heroes also called as social media influencers. As the internet grew, so did social media and so did followers of these influencers. To give you a perspective Kylie Jenner has 132000000 Instagram followers (people who follow her profile on Instagram) and makes $1 million per paid post. This type of marketing is mainly targeted towards Millennials mostly by online shopping platforms, cosmetic companies, mobile and gadget manufacturing brands. The idea is to influence buyers through an influencer rather than traditional outreach channels like print, news, etc. Hence, you’ll see many influencers using a particular brand of clothing, or doing a paid Facebook Live using a particular mobile handset or unboxing & reviewing a gadget for their followers.
Next: Check how to plan your overall marketing budget.