Email Marketing, SMS Marketing, Campaign Management, Lead Generation, Measure ROI, Design Landing Pages and Website Visitors Tracking
What is Marketing Automation?
Marketing Automation means standardizing, automating and improvising marketing campaigns on an on-going basis. Trigger actions based on events. Scale-up your campaigns based on marketing objectives.
What is Email Marketing?
Email Marketing is sending emails to a group of contacts with a content/product/offer personalized to their needs. Track open and click rates. Manage subscribers list on an ongoing-basis.
What is SMS Marketing?
SMS Marketing is sending SMSs to a group of contacts with a content/product/offer personalized to their needs. Track open and click rates. Manage subscribers list.
What is Campaign Management?
Create a campaign to meet a business objective and targeting it towards audiences who are more likely to respond. Track the performance of the campaign and making improvisation.
What is Lead Generation?
Get contact details of a person who is interested in a company’s product and services. These leads are usually shared with Sales team to further take up for qualification.
How to Measure Marketing Campaign’s ROI?
ROI (Return on investment) is the cost of a marketing campaign-based investment versus business outcome achieved. The more the ROI, the more successful a campaign is.
How to track Website Visitors?
Include a tracking pixel provided by your Marketing Automation software or Customer Relationship Management (CRM) application on your website.
What is an SMS Blast?
An SMS campaign wherein you send out a particular message to thousands of subscribers at a time.
How to create an Email Campaign?
Choose an email template, customize it and include tracking code in it. Send that particular email to a list of subscribers who are more likely to interact with it and perform expected action. Track the outcome by generating open and click reports.
What is Drip Marketing?
Setting up automated rules so that the Email Marketing software / CRM application will perform predefined task on a set of subscribers as and when a condition is met or an event is triggered.
What is CRM (Customer Relationship Management)?
Building customer database, nurturing it by sharing relevant content/product/offer and finally converting it into a sale/conversion. Managing entire customer lifecycle by using multiple channels.
What is Digital Marketing?
New age marketing which includes targeting mobile and internet users leveraging platforms like social media websites, search marketing and online advertisements.
What do Digital Marketing Companies / Digital Marketing Agencies do?
Digital Marketing companies or Digital Marketing agencies help you plan your digital advertisement campaigns, identify relevant outreach channels and execute campaigns to achieve business goal or connect with prospects and customers.
What are Digital Marketing services?
Digital Marketing services include: website development, mobile application development, content writing, digital advertisement, customer relationship management, email & SMS marketing.
What is Internet Marketing?
Using internet to reach out to internet users, which includes social media platforms, search sites, websites and mobile apps.
Do I need a Digital Marketing Agency?
No, implementing this software does not need technical expertise or third-party expertise.
What is SEO?
Search Engine Optimization is making your website and content rank higher in search results of internet search engines when using a keyword in online search.
What is Content Marketing?
Publishing thought-leadership based articles, blogs, posts, news, case-studies, white-papers and infographics.
Send promotional or transactional emails. Email Marketing is cost effective, immediate and direct method of contact. Automate email campaigns and create lists & segments. Get real-time analytics.
Send promotional or transactional SMSs. SMS Marketing is cost effective, immediate and direct method of contact. Automate SMS campaigns and create lists & segments. Get real-time analytics.
Create personalized 360-degree marketing campaigns for clients and prospects. Monitor and measure outcome based on outreach channels. View complete visitor journey with a click.
B2B / B2C businesses can plan, run and analyse any lead generation campaign. Your business goal can be website visitors, registrations or sale. Use an omnichannel approach.
Generate periodic reports based on campaigns, channels and leads. Identify which mediums are working best or you and which needs to be optimized.
Design Landing Pages
Use your branding colours, themes and logos to give your customers/prospects a personalized look-and-feel. Include forms and downloadable materials.
Website Visitor tracking
Track website visitors real-time based on geography, device or user flow. Understand their behaviour to better organize your content, product and website.
As a small-time business owner, I always felt that Marketing Automation and Customer Relationship Management software applications are for billion-dollar businesses only. This app is simple to install, easy to get started with and has an immediate business impact.
Best-in-class all-round Campaign Management platform coupled with a focus on generating quality leads for any business of any size. I personally, strongly recommend this solution. Go ahead & get it now!
Email and SMS Marketing does not need to costly infrastructure setup, big IT teams to manage and long list of vendor bills. A staff of few with a computer and internet access with no technical background can implement this solution too.
Free Open Source Marketing Automation Software Application
Our dream is to make Open Source Marketing Automation Platform available to all. Whether you’re a small-time retailer or a solo service provider our software can be implemented without infrastructure setup. The application is easy to understand with no coding / technical knowledge required.