By | April 7, 2019
How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing

The average retirement age across the world is 65 years. Assuming a lot of us start working in our 20s. We work for almost 45 years of our lives. As we work we aspire to grow from trainee to manager to becoming a CEO of the company someday. But, is it so simple? Out of thousands of employees who start as trainees why only a few end up becoming Tim Cook, Chuck Robbins and Sundar Pichai?.

 
The answer is self-branding also known as personal branding using public relations, media relations, press relations and influencer marketing.
How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Thought Leadership

Thought Leadership

Be the go-to person when it comes to your domain. The idea is to come-up with path-breaking solutions for problems that aren’t solved yet, or identify an ordinary, cost-effective solution for an extra-ordinary, complex problem. Best examples of thought leaders are Bill Gates of Microsoft and Jeff Bezos of Amazon.com

Ethics

Ethics in one word means ‘do what is right and don’t do evil’.

WebTechCXO.com

Ethics are the most elementary part of building a character. It affects everything right from how to hire to the kind of corporate culture we build in our company

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Mentoring

Mentoring

The best way to learn is to teach. Mentor your juniors and reach out to them whenever they need you. Help your subordinates build their careers by giving them right knowledge, experience and skill to excel. Motivate others to achieve what they wish for and in their journey enable them with the right methods and materials to do so. The best way to do this is work is in collaboration with the Human Resources department of your organization

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Alumni Association

Alumni Association

Always have that friend on your speed dial. Attend alumni events, subscribe for their newsletters and join their fundraising drives. Also, meetup your alumnus/alumnae whenever they’re in town as these types of relationships can also be nurtured in an informal environment

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Teaching

Teaching

Take up a part-time/weekend only teaching opportunity in an Institute located in your vicinity. Along with self-branding, teaching primarily gives immense personal satisfaction

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Write a book

Write a book

Write about your journey, experiences, learning and findings, get it published. Many marquee companies’ CEOs have done this:

Henry FordFord Motor CompanyMy life and work
Jack WelshGeneral ElectricWinning
Michael DellDellDirect from Dell

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Social Media

Social Media

Social Media is a double-edged sword, it can make you and one offending tweet can wreck your career. Have a Twitter handle, do Facebook Live and upload your ‘how-to’ videos on YouTube. With the penetration of mobile and internet, you will find interested audiences within no time

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Public Relations: Awards, Events, Conference

Public Relations: Awards, Events, Conference

Nominate yourself for awards relevant to your work and industry. Attend events and conference wherein you can network with people from all walks of life

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing
Media Relations

Media Relations

Use media to your advantage. Write guest articles, give your quote wherever necessary. Do periodic media meet and brief them about industry trends, new-age solutions and your organization and personal contribution to the company and its shareholders

Influencer Marketing

Influencer Marketing

Build long lasting relations with your alumni, ex-colleagues, professors and clients. Let them vouch for you. In today’s world, nothing works more than a recommendation and opinion of others about you

How to brand yourself? Self-branding and personal branding – Public Relations, Media Relations, Press Relations and Influencer Marketing

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